When Wood&Wood were awarded the initial contract which included retail signage for Reiss’ flagship store and Headquarters, they worked closely with the architects Squire and Partners and designers D_raw Associates to design strong distinctive signs, for the fashion retailer’s brand refresh and store expansion programme.
The challenge was to develop a technical specification that would provide clean, bright white signage to reinforce Reiss’ strong branding. It was important for the signage to be equally impactful during the day and at night. We produced a range of external signs which includes stainless steel blade signs with flush inlaid acrylic, fascia signs and Wood&Wood’s solid state LED letters. With no visible fixings or joins to compromise the design, the signage enhances the retailer’s homogenous brand identity.