House of Fraser

Wood&Wood worked with House of Fraser and their designers, Kinnersley Kent.  Over the next few months, various design proposals were trialled, before the current striking retail signs were chosen. After an initial brief, Wood&Wood surveyed and created schemes for 23 House of Fraser department stores and submitted detailed planning applications.  During a rolling programme over 6 months, all of the stores were re-branded using a combination of powder coated aluminium fascia signs inlaid with opal acrylic illuminated by extended life hot cathode and built up stainless steel letters, illuminated with the latest LED technology.