Fat Face

Design group, HMKM, appointed Wood&Wood to prototype, manufacture and install a new signage concept for Fat Face, which would reflect the high quality image of this successful retailer.  Two new flagship stores at Exeter Princesshay and Bluewater Shopping Centre were chosen as the trial locations. The signage consisted of a 1800mm diameter internally illuminated Fat Face logo, suspended on stainless steel rods, with a set of 25mm thick letters bonded to the glazing below. A 3.4m diameter etch effect vinyl logo was applied to the glazing.