Norwich

Norwich City Council wanted to improve the wayfinding experience, for both residents and visitors to the City, by creating an integrated sign system.  Given their extensive experience in manufacturing and installing wayfinding schemes, Wood & Wood were invited to take part in a competitive pitch for this project and were awarded the contract.

Working closely with the City Council, Wood&Wood carried out the initial designs and developed a full technical specification. The wayfinding signs comprise finger posts and monoliths designed to reflect the different areas of the City. The finger posts feature alternate finials; an ornate design, taken from the City’s historic architecture,  differentiates the historic “Lanes” area and a simple design with a natural copper finish was produced for the modern quarters.

The monoliths were built using vitreous enamel panels, stainless steel for its durability and opti white glass to house the digitally printed maps, providing the Council with a cost effective method of updating the information on display.

Andy Watt, Head of Transportation and Landscape for Norwich City Council commented

"Wood&Wood’s expertise allowed them to translate our design intent into a scheme which has in built durability and reflects the unique characteristics of Norwich City Centre. Their experience and professional approach greatly contributed to the success of the Wayfinding project."