A major rebrand of over 120 pubs.

Client Young's

Founded in 1831 by Charles Young and Anthony Bainbridge, when they purchased the Ram Brewery in Wandsworth, Young & Co.’s Brewery now has large portfolio of premium, managed and tenanted pubs in prime locations, mainly in London and the South East.

Wood and Wood were invited to tender for the provision of new signage as part of a major rebrand of the c. 120 managed pubs within the Young’s estate. Following the presentation of the Wood and Wood proposal, together with a selection of prototypes, we were delighted to be awarded the contract.

The Challenge

As part of the tender process, prospective suppliers were asked to provide detailed recommendations on suggested materials and manufacturing methods to ensure longevity, deliver low cost of ownership and allowed brand guidelines to be adhered to rigidly.

Key to the success of the tender and the subsequent project has been Wood and Wood’s ability to source a range of highly durable materials throughout to ensure the pub signs last a long time.

Our Solution

The pictorial signs have been manufactured using a unique method for illuminating the graphics, with a combination of edge lighting and a light wash across the face. The finished signage features a large number of moulded resin items including 3D Rams, 2.5D Rams, profiled logotypes and logo details. We’ve also used tiny LEDs on stems to illumination the 3D Rams on top of the pictorial signs.

We used specialist resin and gel coat finishes for the body of the signs, moulded resin for the dimensional letters, and specialist gold tinted stainless steel for the letter faces.  Where paints are used, we chose high quality modified acrylics for increased durability. Illumination is by LED for durability and low running costs.

It is our belief that Wood and Wood’s enthusiasm for the project along with the team’s ability to develop innovative solutions to problems the client had faced previously that ensured the success of this project.

For an informal discussion of your requirements or to learn more, contact us today.

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