External and internal signage at approximately 200 HSBC branches around the UK.

Client HSBC

The Hong Kong and Shanghai Banking Corporation opened its first UK office in London in July 1865. With the acquisition of Midland Bank in 1992, HSBC transformed its reputation in Europe and placed it amongst the leading financial institutions in the world.

The Challenge

Wood and Wood won a 4-year rolling contract to replace external and internal signage at approximately 200 HSBC branches around the UK. The signs are part of a major brand refreshment project within the bank.

Our Solution

As part of the tendering process, we produced prototypes, sample signs and proved our ability to work to the corporate guidelines laid down by HSBC’s design agency.

External signage includes main fascia signs, projecting signage, wall panels and signs for car parks. Most of the exterior fascia signs are standardised but have an aluminium substrate back, which we configure to match individual branch facades, providing increased flexibility at a lower cost.

The fascia signs consist of individually built-up acrylic letters, internally illuminated with LED lighting to provide an attractive halo effect. Exterior wall panels providing addresses and opening times are made from high-quality vitreous enamel.

We also produce 650mm diameter projecting roundel signs, featuring the HSBC logo. Heritage sites have the same-sized roundel, but in vitreous enamel, with an ornate black bracket. Car park signs are manufactured from folded aluminium trays with printed graphics.

A wide variety of internal signage includes small wall plaques, vinyl graphics and illuminated and non-illuminated information signs, along with wayfinding, general and statutory signage. We are also producing vinyl lettering which is applied to the bank windows so it can be read from outside.

For an informal discussion of your requirements or to learn more, contact us today.

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