Branding and identity are key for all organisations from large retailers to city centres and colleges. Many of the big brands, major city centres and developers will have their own designers and due to the scale of their project look to develop a bespoke signage system. This allows them to develop a unique system with full technical specifications for design, materials, colours and finishes. Often with bespoke products prototyping is required to ensure the design is fit for purpose and will work in its surroundings.
Some projects are smaller in their nature, may require shorter lead times and may attract a smaller budget. For these scenarios Wood&Wood has developed a standard product, the Via System - a range of wayfinding signage which can be customised to make it unique for each customer, thus reducing design costs and lead times.
© 2012 Wood&Wood Signs
